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Clients become co-designers?Gucci launches bag DIY service

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The Gucci DIY service corner at the Milan flagship

Gucci is introducing  a new service to personalize Gucci products. Exclusively available in the Milan Montenapoleone flagship, customers can customize their own Gucci Dionysus bag. GucciDIY will extend to other flagships in major fashion cities and other products from the House including the Ace sneaker, Princetown slipper and men’s made-to-order suits. The new personalization service for Gucci products is inspired by creative director Alessandro Michele’s philosophy: “I want men and women to feel authentic and free in the expression of themselves.”

You can design your own Gucci Dionysus with GucciDIY, customizing the bag by Alessandro Michele with a lineup of embroidered patches, colorful leather trims and monogrammed letters that can be embellished with Swarovski crystals. The service is available exclusively at the Milan Montenapoleone flagship but it will be offered at other major cities soon

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