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Alexander Wang Leaks His Own Polaroid Ad Campaign via Instagram

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On the heels of Marc Jacobs “leaking” his own ad campaign, Alexander Wang is taking it a step further. The designer, who reportedly got the boot from Balenciaga last year and is focusing in his eponymous label, launched a new Instagram account (@wangsquad) to give sneak peeks of (and certainly garner buzz surrounding) his Spring/Summer 2016 campaign. The account’s page consists entirely of polaroid headshots of his models, which include his favorite go-to girls, such as Lexi Boling, Binx Walton, Hanne Gaby, and Anna Ewers, as well as newer faces like Peyton Knight, Stella Lucia, Molly Bair, and Kaia Gerber. But then there are the famous faces (think: K Pop star CL, Travis Scott, Baauer, Makonnen, and Lucien Smith).

Interestingly, but not surprisingly, of the photos that have been posted thus far (and Wang’s PR team says there will be more to come), CL has garnered the most love. While Cindy Crawford’s daughter Kaia Gerber has 35 or so “likes” on her photo, along with rapper Travis Scott, CL has nearly 2,000. As you may know, CL of Korean pop group 2NE1and G-Dragon of BigBang, amongst other K Pop stars, are penetrating the fashion industry by way of front row seats at the biggest runway shows in Paris, collaborations and ambassadorships with established brands, and editorials in the likes of Vogue. And their appearance in ad campaigns and front rows makes a lot of sense, as these stars are larger than life in Asia and online.

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