Karl Lagerfeld has spoken for the first time about the debate currently raging in the fashion industry about whether brands should switch to a see-now, buy-now format – where items would be shown on the catwalk just as they become available in stores – or whether to remain as things are – with brands showing new pieces around six months before they are available to buy. Unsurprisingly, Lagerfeld has strong opinions on the matter.
“It’s a mess,” he said backstage at Fendi, the Financial Times reports. “The reality is that you have to give people the time to make their choice, to order the clothes or handbags, and to produce them beautifully so that editors can photograph them. If not, that’s the end of everything.”
Yet he revealed he’s already designing one collection per year that lands in the company’s retail stores without being shown to buyers!
“The world is changing – not always for the best – but we have to follow the changes and the internet, but there is a way of doing it, you know? It’s not just about talking bullshit,” he said. “Chanel makes six collections per year, but I make already one – the capsule – that is not shown to the press, to nobody. The day it comes out is the day the stores get a document. Now I want to do something else – perhaps it’s too early to talk about it – to make a special collection only for the internet. Fifteen things, you buy them and you get them immediately.”
more at Vogue.com