CFDA president Diane von Furstenberg is re-evaluating the way that New York Fashion Week works. She, along with her fellow board members, has brought in external consultation company Boston Consulting Group to examine the effects that turning the showcase into a consumer event would have on the industry as a whole.
‘‘We have designers, retailers and everybody complaining about the shows. Something’s not right anymore because of social media, people are confused,” Von Furstenberg (who described the current system as “broken”) told WWD, adding that making the clothes seen on the catwalk immediately available in store would capitalize on the hype that platforms such as Twitter and Instagram create. “We have some ideas. Everyone seems to feel that the shows being consumer driven is a very good idea.”
BCG’s findings won’t be relayed in time for the February shows, but possible formats include holding small showroom appointments for key press and buyers six months in advance of the show in order to plan coverage and take orders, followed by a big show to which only consumers would be invited.