Alexander McQueen suffered a loss recently in connection with its name in Australia. The London-based design house, which services Australia through its e-commerce site and through independent stockists, has lost its battle to prevent the registration of trademarks for “CHRISTINE McQUEEN” and “CMQ” in connection with various goods and services, including the retailing and wholesaling of clothing and footwear.
via The Fashion Law
[…]Alexander McQueen’s legal team pointed to a number of its federal trademark registrations in Australia (including but not limited to Alexander McQueen and McQ) and argued that the proposed Christine McQueen marks will likely deceive consumers and/or cause confusion. Moreover, Alexander McQueen’s attorneys argue that the trademark applications, which were filed in 2012 by Metropolitan Investment Group Pty Ltd, were filed in bad faith (aka with the intent to deceive and/or confuse and piggyback on the luxury fashion reputation of Alexander McQueen’s name).
However, it appears that having established recognition as an international fashion house is not always enough to prevent similar trademark from being registered in Australia […]. According to the Australian Trade Mark Office (“ATMO”), which recently held a hearing on the matter, Alexander McQueen had not established requisite grounds for opposition. of the date it commenced sales into Australia and could only prove it had made sales dating back to some time before 2005
As a result, CHRISTINE McQUEEN and CMQ logo trademark applications have been allowed to proceed to registration.
(full article :The fashion Law