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MAX MARA’S OPTIPRISM IN COLLABORATION WITH ARTIST MAYA HAYUK LAUNCHED

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Its a fact!Max Mara unveiled a new two-part collaboration with artist Maya Hayuk. The first part of collab is an original diptych painting by Hayuk, that’s now hanging in the fashion house’s Madison Avenue store. The second part, is a limited edition pair of “Optiprism” sunglasses, the frames of which mimic the palette of the painting’s kaleidoscope of technicolor. For those who weren’t able to make the event or live outside of the States, fear not—both the painting and the sunglasses will be traveling to Bejiing and Milan over the coming months for two additional dedicated events.

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