Alber-Elbaz-interview-Vanity-Fair-january-2010-editorial-photo-by-Tim-Walker[5]

Alber Elbaz’s touching departure speech-and why he is right.

Alber-Elbaz-interview-Vanity-Fair-january-2010-editorial-photo-by-Tim-Walker[5]

“We designers started as couturiers with dreams, with intuitions and with feelings. We started with, ‘What do women want? What do women need? What can I do for women to make their lives better and easier? How can I make a woman more beautiful?’ That is what we used to do. Then we became creative directors, so we have to create, but mostly direct. And now we have to become image-makers, making sure it looks good in the pictures. The screen has to scream baby — that’s the rule. And loudness is the new thing. Loudness is the new cool, and not only in fashion.”

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