Centred on the longstanding ties between CHANEL and the arts, N°5 CULTURE CHANEL, imagined by Jean-Louis Froment, reveals the artistic, timeless and iconic essence of the fragrance CHANEL N°5.
Built on a subtle interchange of correspondence, this exhibition elucidates CHANEL N°5 and showcases the connections it has to its era and its avant-garde movements.
The works of art, photographs, archives, books and diverse objects featured in the exhibition expose some of the multiple inspirations that fuelled the universe and imagination of Mademoiselle Chanel: whether it be her favourite places or creations of her artist, poet and musician friends such as Jean Cocteau, Pablo Picasso, Guillaume Apollinaire, Igor Stravinsky, Francis Picabia and Pierre Reverdy. N°5 CULTURE CHANEL reveals a new vision, both intimate and diffuse of the birth of this unique fragrance.
The overall history and concept of Chanel No5 is full of drama,inspiration and a strong yet feminine manifesto about transforming strong feeling into art and creativity.