Balmain’s Fall 2015 campaign ‘keeps it in the family’ with Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls

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‘While I watched Mario [Sorrenti] capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me,” Rousteing stated, regarding the photoshooting. “Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

Balmain’s Fall 2015 campaign features Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls,in a further exploration of the ”family”/”sibling” concept.

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