H&M’s Commemorative Book-10 Years of Designer Collaborations


“Taste, and looking chic, is no longer a question of money or how much you spend, but how you create a unique sense of style. And that is the real revolution in the fashion world.”

~Karl Lagerfeld~

Karl Lagerfeld is the one who ditched the word ‘cheap’ for ‘inexpensive, a landmark quote regarding ‘the series of designers’ collaborations with the high street brand.’‘The First Ten Years,” is a a commemorative book H&M is releasing Nov. 6 coincided with its latest holiday tie-up, Alexander Wang.As for the prize?Its available  in about 250 stores, priced at 9.90 euros, or $11.50, with 25 percent of proceeds going to UNICEF. The book features imagery and contributions by designers that took the ”H&M bet”such as H&M.There will be also a  retrospective exhibition of the Swedish annual designers’ collaborations at its Fifth Avenue flagship in New York from Oct. 27.Can’t wait!

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