Designers skipping catwalk?:Opening Ceremony to stage a play by Jonah Hill in September.

Opening Ceremony,being faithful to their unconventional approach to fashion and style,announced the staging of a play by Jonah Hill instead of a ‘typical’ catwalk performance. Their Spring/Summer 2015 collection will therefore be displayed through the play- co-written by Hollywood actor Jonah Hill and screenwriter Spike Jonze.Models and actors will take part in the event,which will take place in September Jonze is set to develop a detailed text of the brands overall concept and aesthetics and let it unfold in the sense of a well directed performance.In the path of Rick Owens,Alexander Mc Queen and ‘supermarket frenzy’ performance of Chanel,brands like Opening Ceremony and Gareth Pugh are currently reaching for other types of presenting a concept collection,frequently pushing the boundaries between fashion and performing arts.

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