Balmain S/S 2014 campaign featuring Rihanna

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It’s an unlikely match,Rihanna’s almost-grunge-blink glam usual style and Balmain’s impeccable elegance.In an effort to create the ”new chic”,a version that is more accessible therefore perhaps more popular,Rihanna and her styling extravaganzas is the House’s Ambassador.A campaign shot by famous duo Inez van Lamsweerde and Vinoodh Matadin, with Mel Ottenberg,Rihanna’s personal stylist, as a fashion Editor.“Sometimes,” Rousteing noted,“fashion is all about a big machine. And we forget about emotions, and realness, and dreams. But dreams do come true, and this came from something really simple, and easygoing, and real.” A clever campaign and undoubtedly, a successful one. Great work indeed but do allow me to retain my emotional ties to the old Balmain aesthetics..

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