Valentino’s attempt to conquer Shanghai ”using” familiarity with Asian sartorial language.


This week, Valentino bowed a new flagship in Shanghai. Designed by renowned architect David Chipperfield, the store will be the house’s second largest to date. To celebrate the opening, Valentino designers Maria Grazia Chiuri and Pierpaolo Piccioli created a special collection,maintaining the basic Valentino feel and palette but with a strong effort to connect patterns and lines with the tradition of Shanghai.A clever idea indeed,which would have worked better if it weren’t for the obsession in red shades and the somehow evident struggle.Several gorgeous flowered or laced outfits however appeared to remind that Valentino is one of the few real Couture Houses remaining.

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