Marking the opening of Frieze Art Fair 2013, a renowned venture,Alexander Mc Queen brand co-hosted the opening Gala-dinner to celebrate the opening of Frieze Art Fair.Inside historic landmark of Christ Church in Spitalfields, the very venue where Alexander McQueen presented his autumn/winter 1996 Dante collection,Sarah Burton, creative director of Alexander McQueen, and her CEO Jonathan Akeroyd, together with Frieze founders Matthew Slotover and Amanda Sharp celebrated the opening of Frieze Art Fair 2013.
Guests s from the art and fashion worlds, included Kate Moss, Florence Welch, Tracey Emin and Jeremy Deller and along with the inside design essence of paintings of the court of Henry VIII with guests sat at grand oak tables,lit by candlelight, while the London Community Gospel Choir performed live. A great atmosphere indeed.This kind of decadent Henry VIII aesthetics was mostly to underline what is in everyone’s mind,that fashion has always had close ties to art and its about time for this field to get exploited in order to give the industry the interest and allure it once had.
Still,the idea of the art people mixing with fashion high class celebrities in a sense that given the fabulouness of the outfits you couldn’t say who where from where,fashion or art field,is by no means anything than a publicity stud that we all hope will aid Frieze Art Fair 2013 to be as innovative and successful as it always had been.
Interestingly enough,there is a event happening in the city as part of the Frieze Art Fair Exhibition 2013,and we are talking about Elmgreen & Dragset’s sendup of hierarchy.Their installation is an oversized VIP glass door,right outside the Frieze tent, that stands alone like a magic portal to an enchanted land – and has its own real-life bouncer.Only that nobody is allowed given to their Guestlist.An interesting comment on celebrity art and VIP art protegees.
(Frieze Sculpture Park: Elmgreen & Dragset)