Christmas coming! Prada’s Printemps special pop-up store project-”Joyeuse Obsession by Prada.”

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Prada teamed with iconic store  Printemps  can only be a ”marriage made in Xmas Heaven”. Prada will host a  special pop-up store project which includes Prada covering the department’s windows and facade with a super festive installation consisting of stars, snowflakes plus a..Santa Claus flying on a 16-meter sleigh. Apart from all that there will also be 11 window displays of animated mannequins,along with gift boxes that will showcase products exclusively designed for Printemps store,titled Noël, Joyeuse Obsession by Prada.

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To celebrate the event,Hollywood celebrity Gwyneth Paltrow,jetted into the French capital from Los Angeles where she was properly met by Prada fashion house communication director Stefano Cantino and CEO of Printemps, Paolo de Cesare.

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