Balenciaga Fall-Winter 2013/14 Campaign Debuts ”Le Dix” bag, redesigned by Alexander Wang.

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The Balenciaga Fall Winter 2013 Ad Campaign was the first (and another test…)for Alexander Wang as creative director of the brand. The campaign was shot by Steven Klein thus the mood of the images is stark and simplistic.The campaign simply features model Kristen McMenamy in bold black and white pieces from the runway show. Each shot features her in dramatic and exaggerated poses displaying the finery of the materials and pieces in the collection,images that speak ”quality” and ”elegance”. This campaign provided also the opportunity to feature the newest Balenciaga ”Le Dix” bag’s debut,in the  newest style designed by Alexander Wang.

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