Wind of change:New Saint Laurent store on Avenue Montaigne plus new temporary boutique in LA


First change the name,then change the space.Fine with that.The new Saint Laurent store on Avenue Montaigne is indeed both functional and spectacular in its minimalistic,art-deco vision.The 900 m² store reflects creative director’s Hedi Slimane view on the House and his heritage placing emphasis on Art Deco inspiration yet for a contemporary 21st century store along with his favorite black and white antithesis.

The first images appear promising though..In any case,The store, which will showcase the latest Saint Laurent collections, is set to open its doors at 53, Avenue Montaigne, May 9.The Paris store opening will be followed hours later by its L.A. equivalent, with a temporary boutique at 469 North Rodeo Drive replacing the existing store.

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