Wearable Technology:An eBay & CFDA collaboration

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These days technology attached to our hands is just par for the course. And though a fashionable phone case completes a look, there’s not much you can do once your phone runs out of battery. The CFDA and eBay have created a fashionable solution, in conjunction with five CFDA Members: Mara Hoffman, Michael Bastian, MILLY by Michelle Smith, Rachel Zoe, and Shipley & Halmos, to offer a limited-edition collection of customized tech bracelets. These customized bracelets double as USB cords and when removed from your wrist and plugged into a computer, will charge your phone. Now you’ll have enough phone power to keep you in business all day.

The bracelets will be available at eBay.com/holiday collective beginning November 11 at 8 am PT /11 pm ET. Each bracelet will retail at an accessible Buy It Now fixed price of $25.00 with free shipping in the US and Canada. All proceeds benefit the CFDA Foundation. The power really is in your hands…

CFDA & Vogue Fashion Fund Finalists-The L.A. celebrity event(images)

Marc Alary jewelry

Marc Alary jewelry

The 2013 CFDA & Vogue Fashion Fund Event took place at the Chateau Marmont in West Hollywood with several celebrities such as Diane Kruger,Emmy Rossum and Victoria Beckham gracing the event.Anna Wintour played host and presented the judges for this years competition,in the likes of Reed Krakoff, J.Crew’s Jenna Lyons and Neiman Marcus fashion director Ken Downing.Its not an understatement that Los Angeles never managed to establish a reputation as a ”fashion capital” and now there is a huge effort from the CFDA to show they are taking it seriously.Based on the strategy of celebrities-fashion building-in-process connection,the city has managed to showcase some remarkable steps and present real talents such as Greg Chait, last year’s Vogue/Fashion Fund winner (creative director of the L.A.-based luxe boho cashmere brand Elder Statesman).Still i am not convinced that they take it seriously,even though Rodarte’s Kate and Laura Mulleavy (also alumni of the fund), Chrome Hearts’ Laurie Stark, jewelry designer Irene Neuwirth, A.L.C designer Andrea Lieberman, shoe designer George Esquivel, stylist-turned-designer Rachel Zoe, Juicy Couture founders Pamela Skaist Levy and Gela Nash Taylor, Toms founder Blake Mycoskie, Gregory Parkinson and Jenni Kayne attended this years event,paying their attention to what was happening in the runway.
What is important though is to understand that fashion is mostly about clothes,not celebrity names.Good or even exceptionally good collections should have been the thing to be sought from designers that compete for the Fashion Fund prize.Mark Holgate, fashion news director at Vogue is convinced that ”L.A. is definitely having a fashion moment’‘.Still,when asked what unites the artists that presented their creative work at the CFDA event he adds:’‘What unites them is dedication, ambition and drive”.Interesting but leaving tradition out,you can;t expect much,plus building a solid couture tradition takes time and patience,something that American’s appear not keen of.
This year,thecorner.com has set up an online boutique with pieces from the CFDA/Vogue Fashion Fund finalists available to shop.
This years finalists:

Juan Carlos Obando

Marc Alary, Marc Alary Jewelry

Misha Nonoo, Nonoo

Shimon Ovadia and Ariel Ovadia, OVADIA & SONS

Jason Jones, Parabellum

Dao-Yi Chow and Maxwell Osborne, Public School

Tim Coppens

Todd Snyder

Ryan Lobo and Ramon Martin, Tome

Veronica Miele Beard and Veronica Swanson Beard, Veronica Beard

(Our personal favorite? Marc Alary and his elaborate jewelry work.)

Celebrity faces:

Diane Kruger

Diane Kruger

Emmy Rossum

Emmy Rossum

Lea Michele

Lea Michele

Lena Dunham

Lena Dunham,Ann Wintour

Rachel Bilson

Rachel Bilson

Victoria Beckham

Victoria Beckham

How much a fashion show really costs?

Thomas Onorato has been producing fashion shows for about 10 years and he cant avoid stressing the importance of having  a certain tranquility in the back stage area…

“Just a couple years ago,” says Onorato, who, with partner Max Wixom, owns special-events company Onorato- Wixom, “I remember being backstage and an entire wall collapsed an hour before the show. People were screaming and the designer was freaking out. But instead of having a breakdown, we pulled it together and made it work despite adding additional cost to backstage production. Had we not factored in the potential for snafus in the budget, it [the fashion show] would have been a disaster.”

The world find itself astonished by the whole event and the astonishing clothes but rarely manage to  get a glimpse to what’s happening behind the scenes or the associated costs. For example,a designer once asked the person in charge to… alter all the lights to a soft pink, so that a certain celebrity walking in the show would look younger,something that she needing. The total cost: $20,000..

Now,lets take them from the beginning aka the venue.”A fashion presentation at Bryant Park will cost at least $50,000. From now on it all depends on how successful/famous make-up artist,stylist,hairdresser,a designer will require. A star stylist such as Rachel Zoe with her assistants,, a hair and makeup team that go beyond the sponsor’s offerings, other,additional set elements will definitely make the overall cost of the show will go up,up,up significantly! generally speaking,if you are an average known stylist, the cost to the designer can be $5,000 to $6,000 dollars a day, with a four-day minimum. But if you are more well known aka celebrity one,, fees can shoot up to $20,000 a day. As for make up material?”Just before fashion week, orders are being made of at least 20,000 shadows–and that’s just for the eyes,” says John Demsey, global president of MAC cosmetics. “Multiply [that figure] by 25 to 30 makeup artists per show, with at least 45 shows going on.and you’ll get the point..”

The latest Victoria’s Secret fashion show included 35 models,1,034 guests, and one $3 million Harlequin Fantasy Bra worn on the runway by model Miranda Kerr.The total cost of the event reached around $10 million along with the after-party.And bear in mind that the  typical runway show only lasts about 600 seconds.

So,when too much is indeed,TOO much?In contemporary times,where several financial issues are in the spotlight for several countries,the real economy struggles to follow the IMF or EU organization decisions on austerity measures in countries,(even in the U.S),all the above appear frail and even provocative.Well,I’m not expressing an opinion on the matter. i’ m simply posing the question for other people to think about-beyond glamour and fashion trends