Emma Reed Makes Up Miracles!

BEAUTY IS IN THE (MIND’S) EYE OF THE MAKEUP ARTIST

It seems I’m verging on the autistic, not artistic, when it comes to explaining my (worryingly unique) creative process as a makeup artist.

My initial designs start as I withdraw into my imagination. This is a solitary process where I envision different possibilities to suit the given brief. Once the creation sits well in my mind, I like to transfer it to paper. This helps me see if the design will work and acts to allow the rest of the creative team to see inside my head. After all, makeup is still an art, but one where the face becomes the canvas. But like art, sometimes only unstructured, experimental and the impulsive application of makeup produces the most impressive and satisfying results.

Next, I superimpose what I want to create onto the blank face of the model from my mind’s eye – like a projection. Then I work accordingly from what I ‘see’. I’m a very visual person and my brain especially responds to colour. I can obsess over certain vibrant, bright and pure shades and this will immediately affect my mood.

I may simply be superficial, but in my line of work where I manipulate facial aesthetics – beauty is only skin deep, or where ever my makeup brush takes me.

The fashion industry is unique in the sense that traditionally held visions of ‘beauty’ may be disregarded. Since these aesthetic boundaries can be pushed, my role is to remember that now there are no rules. I’m sick of hearing that apparently there is a certain shade of lipstick for a particular skin tone – why not put lipstick on eyebrows? Or get rid of the eyebrows completely!

When the rules of beauty are redefined, anything can become the new ‘beautiful’ since beauty is in the (mind’s) eye of the makeup artist.

Emma Reed

(Emma Reed is a professional & freelance make-up artist who also tutors in both makeup & hair in London.
She grew up in a world of studios, cameras and film sets, having worked as an actress/model since before she could walk. She can still be found on the stage of a West End theater from time to time, but concentrates on photographic, fashion and editorial makeup.)

For more information visit www.emmareed.co.uk or www.myspace.com/emmajreed

P.S. you can see below the fab artistic procedure to get an interesting yet professional result. The phrase “make up artist” has here more meaning then ever i reckon…

Lady Sybilia